Tred
A green neo-bank app and card: plant trees as you spend, and track your carbon footprint in real time.
The Challenge
People wanted to bank in a way that was better for the planet, but didn't know their own carbon footprint or feel like their bank would ever change, and "plant a tree when you spend" needed to feel like a real, trustworthy banking feature, not a gimmick bolted onto a card.
The Approach
We designed the app and gave the brand a full visual overhaul around one simple loop: spend, track, plant. Every screen, from the carbon breakdown by category to the tree-planting marketplace, was tested with real waitlisted users before it shipped, so the feature felt genuinely useful rather than decorative.
The Results
The app launched in Beta with 1,500 people already using the card, and a waitlist that grew to 30,000 more wanting in.