Oki Doki Cafe
A playful, bilingual food-truck brand site for a healthy snack-drink combo cup business in Okinawa.
The Challenge
A food truck with growing local buzz but no real home online beyond scattered social posts, so it needed a site as fun as the brand, covering both English- and Japanese-speaking customers.
The Approach
Playful, bright, photo-led design built mobile-first, since most visitors find the truck through Instagram on their phones, with a simple bilingual toggle so location and hours only need to be written once.
The Results
The site's "today's location" page is now the client's single most-visited page, replacing scattered social posts as the main way regulars track them down.