The Author
A dark, moody author and book showcase site.
The Challenge
Launching a debut novel with no existing audience meant the site had to do double duty: set the tone of the book itself, and work as a press and pre-order hub the author could point journalists to.
The Approach
A cinematic, dark aesthetic built around one dramatic hero image and a chapter-preview section, kept deliberately simple so the page's whole job, getting the reader to pre-order, happens above the fold.
The Results
The pre-order page became the most-shared link across the launch campaign, and more than one early reviewer mentioned the site itself as part of the book's atmosphere.