Stay Driftin Sim
A booking site for a mobile drift simulator experience based in Okinawa.
The Challenge
A genuinely fun, unusual experience that most people in Okinawa hadn't heard of yet, so the site needed to sell the experience itself before anyone would commit to booking a session.
The Approach
Built around video and motion so the simulator feels as high-energy on screen as it does in person, with a booking flow trimmed down to three taps, since most bookings happen on a phone, on the spot.
The Results
Online bookings now account for the majority of reservations, up from a phone-call-only process before the site launched.